AI-powered beauty solutions company Revieve’s new AI advisor series leverages Google Cloud to deliver a sophisticated consumer experience. The aim is to revolutionize beauty shopping for brands and consumers alike.

Happi sat down with Revieve’s chief product and marketing officer, Irina Mazur, to discuss the new series.

Happi: What is Next Gen AI Advisor series and what sparked the idea?

Irina Mazur: The Next Gen AI Advisor series is a comprehensive suite of AI-powered tools designed to deliver personalization at every step of the beauty journey, using the full spectrum of AI solutions—generative AI, live AR, computer vision and an AI recommendation engine. Driven by Revieve’s commitment to remain at the forefront of innovation, the Next Gen AI Advisor series emerged as an evolution of our existing AI-powered solutions and our ongoing partnership with Google Cloud. Harnessing the power of generative AI, this series enhances the consumer’s beauty journey by integrating conversational assistants and Beauty Fusion, offering real-time, personalized guidance across skincare, makeup and haircare.

Through Google Cloud’s Vertex AI Platform, combined with Revieve’s proprietary BeautyML, the Next Gen AI Advisor series delivers highly tailored product recommendations and routines specific to everyone. This provides consumers with personalized beauty advice at their fingertips, setting a new standard for consumer engagement and creating deeply interactive experiences that reflect everyone’s unique preferences and needs.

Happi: What are some issues with beauty shopping and in what ways does this new series address them?

Mazur: When shopping for beauty products, especially online, consumers can easily feel overwhelmed by the vast options available, making it difficult to know what products are right for them. With so much information and so many recommendations available online through platforms such as social media, it can add to the confusion and take away individuality, as what works for one person will not work for everyone. Consumers may feel intimidated by the process, unsure of how to reach their goals without spending too much time, money and energy. The Next Gen AI Advisor Series helps address these challenges, allowing consumers to navigate the shopping experience in a way that best suits their individual needs and preferences. Using generative AI, the series provides personalized guidance for a user across makeup, skincare and haircare, analyzing a variety of factors including skin type, undertones, hair texture and more. Building on Google and Revieve’s previously launched solutions, Match My Look and Shop the Look, Beauty Fusion AI further personalizes product recommendations based on the consumer’s skin type, tone or individual preferences, so the result is a match that fits the user’s unique characteristics. The introduction of the Gen AI Conversational Assistant also offers a natural and engaging real-time dialogue between the solution and the user, providing informed suggestions that target the user’s specific needs and goals. Through these newly introduced features, the series helps guide consumers through a fully customized beauty shopping journey easily and efficiently.

Happi: The series offers dynamic personalized guidance that fosters deep emotional connections. In what ways?

Mazur: The Next Gen AI series goes beyond traditional offerings that brands and retailers have provided in the past. Powered by Revieve’s AI platforms, the Next Gen AI series gives consumers a dynamic, personalized experience throughout the entire shopping journey. Acting as a personal consultant, the AI Beauty Assistant takes the time to understand each individual’s preferences, needs and behaviors, delivering tailored responses that feel both informed and authentic to the user. For example, if a user is concerned about skin sensitivity or ingredient formulations, the Next Gen AI series can break down the product ingredients. It explains how each ingredient targets specific concerns, fostering a deeper understanding and boosting confidence in the choices they make at checkout. This deeper level of virtual advising provides an honest approach, enabling real-time feedback.

By truly understanding each consumer’s unique wants and goals, the Next Gen AI series educates, reassures and informs users at every stage, fostering a sense of confidence and safety. This intimate, customized experience not only guides but empowers consumers to make decisions that are deeply personalized and contextually relevant. By making each user feel safe, seen and valued, the Next Gen AI series strengthens loyalty to the brand or retailer, fostering a deeper emotional connection.

Happi: How does the Next Gen AI use proprietary data to create tailored experiences?

Mazur: The Next Gen AI Advisors are built on Revieve’s proprietary data models, meticulously trained to analyze and evaluate individual looks, understand consumer intent and adapt to diverse beauty needs—without relying on consumer data to train these models. While the solutions facilitate the collection of zero and first-party data for each brand or retailer, this data is exclusively used to enhance the specific business strategies of that brand or retailer. Importantly, no consumer data is used to further train the AI models, and the data remains confined to each brand or retailer’s ecosystem.

The preferences and needs of each consumer are immediately factored into their unique journey, allowing the Next Gen AI Advisors to provide content, recommendations and guidance that resonate personally. This real-time responsiveness ensures that every interaction feels relevant and tailored, delivering an experience that’s not only customized but also fully aligned with the consumer’s current beauty goals and preferences.

Happi: What kinds of features do the AI skin, makeup and hair advisors have?

Mazur: The Next Gen AI Advisors for skin, makeup and hair offer a comprehensive suite of features tailored to each beauty category. The AI Skin Advisor analyzes skin type, texture and concerns like hydration, acne or aging signs, providing personalized recommendations and routines to support a healthy skin journey. The Makeup Advisor enhances the shopping experience with tools like Virtual Try-On, allowing consumers to see how shades and products will look on their skin tone before purchasing. It also includes Shop by Inspiration, where consumers can explore and recreate looks they admire with tailored product recommendations. The Hair Advisor considers aspects such as hair type, texture and styling goals, offering product and technique suggestions to support everything from frizz management to color protection.

Across all categories, the Next Gen AI Advisors incorporate Gen AI-powered conversational assistance, immersive product discovery and real-time instant, personalized hints with educational content on ingredients and product benefits, giving consumers access to expert-level guidance at every step. Leveraging the full spectrum of AI—including Generative AI, Live AR, Computer Vision, and an AI Recommendation Engine—the Next Gen AI Advisors offer a uniquely interactive experience, empowering consumers to explore and personalize their beauty journey across skincare, makeup and hair care.

Happi: Going into 2025, how is Next Gen AI setting beauty consumers up for optimal shopping experiences?

Mazur: Heading into 2025, the Next Gen AI Advisor series sets a new precedent in the beauty industry by utilizing the latest technologies, including generative AI, to provide consumers with a highly tailored and seamless shopping experience that elevates personalization to an entirely new level. With more consumers shifting to online shopping, this series enables beauty brands and retailers to connect with customers in a way that feels intuitive, immersive and aligned with individual preferences and values—without compromising the sense of personal connection.

In addition to transforming consumer interactions, the data collected through these AI Advisors informs broader data strategies for brands and retailers. This actionable insight supports strategies like monetization, assortment selection and positioning, product formulation, and market communications, ensuring brands remain agile and responsive to consumer trends. As the beauty industry embraces emerging technologies, Revieve, in collaboration with Google Cloud, will continue to optimize and enhance these solutions to stay ahead of new trends and innovations, delivering the best possible experience for consumers while empowering brands to make data-driven business decisions. •